Rolling Stone has a great article today, about how and why some of the most promising TV series haven't made it to our screens, including How and Why.

In the past year alone, networks have passed on series by Deadwood auteur David Milch, Being John Malkovich screenwriter Charlie Kaufman, and comedy gods Tina Fey, Lorne Michaels and Paul Feig. Why do so many shows never make it to your TV? What have we been missing?

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In the half-hour single-cam pilot that Charlie Kaufman (screenwriter of Being John Malkovich, Adaptation and Eternal Sunshine of the Spotless Mind) shot for FX, the brilliant John Hawkes plays a TV host who loses his gig and has to move to a smaller market, where he works for a younger guy (Michael Cera) and with a new crew. Sally Hawkins played his wife, and Catherine Keener was set to guest-star. Trade website Deadline Hollywood reported that FX didn't appreciate its unusual tone and felt it "would not mesh well with the rest of the lineup." Kaufman is rumored to be shopping the show to other networks. (Source)

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Poo.

Deadline reports that FX have passed on Charlie's comedy, How and Why. The pilot's being shopped to other outlets.

While FX brass are fans of Kaufman and liked the finished product, which came in at close to an hour, I hear they felt the show, with its very unusual mix of comedy and drama, would not mesh well with the rest of the lineup. (Source)

Just repeating: poo.

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Marcella PlunkettNew addition to the How and Why cast! Deadline reports:

Marcella Plunkett (Dark Touch) has been booked as a recurring on FX‘s How And Why, from Oscar-winning screenwriter Charlie Kaufman[...]

We hear Plunkett is playing two roles, Cynthia, a photographer at Goodman’s new TV station in Murfreesboro, and Magda, Mendelson’s (Michael Cera) secretary, whose day is spent in a cramped, tiny room, not much bigger than her desk. (Source)

A bit 7-and-a-half-floory, yeah? And warehouse-within-a-warehousey, yeah? I like it.

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Sally Hawkins and Catherine Keener have jumped on the How and Why train! Says Hollywood Reporter:

Should the pilot earn a series order, Hawkins -- following lengthy negotiations -- would be a series regular and play Yvonne Hesselman, Goodman's wife and the mother of their triplets. The demise of her husband's show has put a strain on their marriage, and the couple is pretending that everything is fine. Keener will guest-star as Alice, though further details about her character are being kept under wraps.

[...] Production on How and Why begins in the spring in North Carolina. (Source)

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A.V. Club reports Michael Cera and John Hawkes have been recruited to star in the How & Why pilot for FX. They also give us plot details!

Hawkes is set to play the lead role of Goodman Hesselman, host of the How & Why educational show-within-the-show, who loses his passion for explaining how complicated things work, yields his show-within-the-show to a younger host, then moves to a smaller town, where he tries to create a similar, yet significantly less popular, parallel-show-to-the-show-within-the-show.

According to Deadline, Hawkes’ character then also “encounters the supernatural world,” which is, indeed, its own show-surrounding-the-parallel-show-to-the-show-within-the-show. Cera will play Hawkes’ boss at his new studio. (Source)

Strange but true. Can't wait!

Thanks to Jonah.

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